WDA Cases

CRM implementation and business process automation cases

Project examples across various industries: CRM implementation, sales and business process automation, integrations, and online booking.

Industry
Dubai business district with modern urban architecture Tourism · Dubai

Sales department automation for a travel agency in Dubai

WhatsApp and Instagram connected to CRM, with automated enquiry handling, tour pricing, payments and booking synchronisation.

WhatsApp and Instagram, enquiries, tour calculations and payments — in one CRM
CRMMessengersPaymentsBookings
Production shop for manufacturing window structures Manufacturing

Full automation of RayGroup window factory

Window calculation, B2B and B2C ERP, warehouse, purchasing, finance, CRM, website and lead generation in one digital environment.

Window calculations, ERP, warehouse, procurement, finance and CRM in a single environment
ERPWarehouseFinanceCRM
Warehouse and logistics infrastructure of a transport company Logistics

Logistics automation for a transport company

An internal CRM for B2B and B2C orders, online requests, Excel exchange, notifications, reporting and analytics.

B2B and B2C orders, website with online enquiries, Excel exchange and analytics
CRMB2B/B2CExcelAnalytics
Workplace of a modern financial organization Finance

Business process automation for a financial organization

IP telephony, contact centre, CRM, reception, analytics, website and marketing funnel connected in one digital environment.

IP telephony, call center, CRM, reception and BI analytics in one system
IP telephonyCall centerCRMBI
Cars in a modern auto dealer showroom Auto Business

Digital ecosystem for the auto business AvtoTrade

Five business landing pages, IP telephony, a mini-CRM and inventory management connected into one enquiry workflow.

Five landing pages, IP telephony, mini-CRM and warehouse parts accounting
Landing pagesIP telephonymini-CRMWarehouse
Interior of a modern sports complex with a playing field Sports

Automation of the Beles Arena sports complex

Online class booking, section and membership records, pool visits, card access and financial reporting in one system.

Online booking, memberships, pool, card access and reporting
Online bookingSubscriptionsAccessReporting
Class in a modern yoga center Services

Online booking automation for a yoga center

A unified system for online booking, group schedules, memberships, attendance, reporting and manager workflows.

Online booking, schedules, memberships, visits and reporting
Online bookingScheduleSubscriptionsClients

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Some projects are presented without company names or confidential details. We would rather show the substance of the work and the depth of our experience than rely on headline numbers.

What lies behind the cases

CRM and business process automation tailored to industry needs

Each case combines services selected for a particular business. Most projects start with CRM implementation: a unified customer and deal database, a clear sales pipeline, and defined stages of work. We then add business process automation — routine operations, notifications, reporting, and execution tracking.

To connect the system end to end, we use integrations with telephony, website, warehouse, and payments, and enquiries from messengers go directly into CRM. For service and client booking, we add online booking, and for revenue growth — sales department automation.

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