No unified web presence
Websites and social media pages existed in fragments. It was difficult for clients to quickly find the right business line.
landing pages · mini-CRM · IP telephony · warehouse
Digital ecosystem for automotive business — AvtoTrade
We connected business-line landing pages, IP telephony, mini-CRM and spare-parts inventory in one enquiry-processing system.
Auto businessKaskelen, KazakhstanLarge business
Landing pages
IP telephony
Mini-CRM
MySklad
Analytics
AK
Alexey K. · brake pads
Landing page · new parts
New lead
Department assigned: new parts · channel "incoming call"
CallRecorded
AvailabilityIn stock
ReservationCreated
ClientAvtoTrade LLP
GeographyKaskelen, Kazakhstan
TaskExpanding digital presence
SolutionWebsites, CRM, telephony and warehouse
About the project
Several business lines required a unified digital framework
AvtoTrade operates in the automotive business: car sales, new and used parts, car wash and detailing services, as well as TIR parking.
The company was already attracting traffic, but fragmented websites, social media, calls, and manual warehouse accounting prevented the establishment of a unified enquiry processing process.
Before implementation
Marketing operated separately from sales and operational accounting
The company attracted clients but lacked a unified system: enquiries came from various channels, calls were distributed manually, and parts availability was controlled separately.
Low conversion from advertising
Traffic was attracted, but incoming enquiries did not enter a managed sales pipeline and were processed insufficiently systematically.
Absence of a CRM system
Enquiries came from various sources, were not tracked centrally, and could be lost between departments.
Manual control of parts warehouse
Manual accounting led to errors in balances. It was more difficult for managers to quickly confirm availability and reserve goods.
Solution
Built an integrated digital ecosystem
Each business line received its own landing page, while incoming calls, CRM, and warehouse accounting were integrated into a single process.
Before implementationFragmented websitesPages on social mediaManual call distributionEnquiries without a unified historyManual warehouse accountingErrors in product availability
WDADigital
Digital
ecosystem
Unified framework
After implementationFive landing pages by business lineIP telephonyCall recording and analyticsMini-CRM for enquiries«MySklad» and reservesRouting by departments
Unified perimeter · integrated system stack
Landing pagesIP telephonyMini-CRMMySkladReservationsSales analyticsRouting
01 · Web presence
Developed separate landing pages for business directions
Created specialized pages so that ads direct clients immediately to the required service or product category. Each direction received a separate communication scenario.
- Car sales
- New auto parts
- Used auto parts
- Car wash, detailing and TIR parking
Auto market vehiclesSeparate landing page for the direction01Website
Auto parts new · usedSegmentation of advertising traffic by categories02Website
Services wash · parkingTarget pages for service directions03Website
02 · IP telephony
Configured call distribution by directions
IP telephony directs incoming enquiries to the correct department. Call recording and analytics help monitor enquiry processing and operator performance.
- Call routing by departments
- Call recording
- Operator performance analytics
- Recording of incoming enquiries
Incoming call → direction determined
Auto 01
salesCar selection
Parts 02
newBrake pads
Service 03
Wash · booking
Parking 04
TIR · place
03 · Mini-CRM
Collected enquiries and client history in one place
Mini-CRM records enquiries from calls and landing pages, saves communication history and distributes clients by categories. Managers see the enquiry context before starting the conversation.
- Unified database of incoming enquiries
- Client communication history
- Client categorization
- Monitoring of enquiry processing
Alexey K. new partsIncoming call · brake padsSPDepartment
Ruslan M. Auto marketLanding page enquiry · car selectionAVDepartment
Logistics KZ LLP TIR parkingFreight placement requestTPDepartment
04 · Warehouse management
Connected MySklad for spare-parts inventory
The warehouse module displays current stock levels, supports automatic product reservation, and provides sales analytics. Managers confirm availability to clients faster.
- Parts inventory automation
- Stock synchronization
- Automatic reservation
- Sales analytics
MBrake padsIn stock
Stock synchronizedData available to manager
Reservation createdPer enquiry #AT-1840
Sale reflected in analyticsWarehouse module updated
05 · Centralization
Connected landing pages, CRM, and warehouse into a single system
Enquiries are automatically routed to the correct department. Managers see the enquiry source and client history, and can check stock and create reservations without interrupting the process.
- Automated order routing
- Department connectivity
- Unified enquiry context
- Faster enquiry processing
Landing pageClient enquiry
Transfer
Mini-CRMDepartment assigned
Parts: stock checked, reservation created
Result
From fragmented channels to an integrated enquiry processing system
Before implementation
- Business lines are presented in isolation
- Ad traffic is processed unsystematically
- Calls are distributed manually
- Enquiries are not recorded in CRM
- No unified communication history
- Parts stock is controlled manually
- Stock errors slow down sales
After implementation
- Targeted landing pages created for each business line
- Clients enter the correct scenario
- IP telephony routes calls
- Mini-CRM records incoming enquiries
- Communication history is available to the manager
- Moysklad synchronizes stock levels
- Products are reserved automatically
Enquiry journey
From ad to stock reservation
The client is routed to the correct department, and the manager handles the enquiry and warehouse in a linked workflow.
- 01
Client opens the landing page
Ad traffic is directed to the page for a specific business line.
- 02
Call or enquiry received
The enquiry is recorded and passed to the central system.
- 03
Department identified
IP telephony routes the call to the correct direction.
- 04
Client card created
Mini-CRM saves the source, category, and communication history.
- 05
Warehouse checked
The manager sees the current availability of the required spare part.
- 06
Reservation created
The product is linked to the enquiry without separate manual tracking.
- 07
Analytics updated
The sale is reflected in the warehouse and management systems.
landing pages for business lines
key systems are linked
implementation stages from analysis to launch
single route for incoming enquiries
Solution Architecture
All channels and departments work in a linked system
Enquiry sources
Landing pagesfive business lines
IP telephonyincoming calls
Mini-CRM AvtoTradecentral enquiry hub
EnquiriesCallsCategoriesAnalytics
Operational hub
MySkladstock and products
Reservationsproduct linking
Sales analyticsdata for control
Incoming enquiry flowWarehouse hubData synchronization
Business Impact
The team gained systematic processing of incoming enquiries
Clear web presence
Each business line is represented by a dedicated landing page for targeted ad traffic.
Call control
IP telephony distributes enquiries, saves recordings, and provides analytics on operators.
Enquiries are not lost
Mini-CRM records incoming enquiries, customer categories, and communication history.
Warehouse linked to sales
Stock is synchronized, products are reserved, and sales are reflected in analytics.
Project Stages
From problem analysis to launching a unified system
1
About 3 daysAnalysis of current problems
Conducted a company audit, identified weaknesses, and prepared a digital infrastructure development strategy.
2
From 1 to 3 weeksDevelopment and launch of landing pages
Created pages for business lines and adapted them for ad traffic.
3
From 1 to 2 weeksImplementation of IP telephony and CRM
Configured call distribution and mini-CRM to record enquiries and customer history.
4
From 1 to 2 weeksIntegration of warehouse system
Configured spare parts accounting, stock synchronization, and transmission of product availability data.
5
From 1 to 2 weeksFinal tests and launch
We verified integrations, launched the system, and trained staff to work in the new environment.
Need a unified system for multiple business lines?
We will analyze the customer journey, enquiry loss points, and operational gaps between sales, telephony, and accounting.
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